4 Ways an Advertising Agency Can Help You Ace Your Next Pitch

4 Ways an Advertising Agency Can Help You Ace Your Next Pitch

4 Ways an Advertising Agency Can Help You Ace Your Next Pitch By Jordan M.Intern, Signature Advertising A pitch presentation is one of the most stressful situations entrepreneurs will find themself in. Standing in a room, filled with dozens of eye balls, all focused...
How the Cruise Industry Handles Hurricane Season

How the Cruise Industry Handles Hurricane Season

Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations for Carnival Cruise Line, Thorton and his team in Miami, Fla., prepare for Dorian like they do every...
How Agencies Can Better Engage With Clients Using Agile

How Agencies Can Better Engage With Clients Using Agile

Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark on their agile transformation journey, but...
6 Outdated Marketing Tactics You Need to Leave in the Past

6 Outdated Marketing Tactics You Need to Leave in the Past

Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise. If customers...