OLD WORLD CHARM IN the heart of middlebury

Background

A Latte More was a combination coffeehouse, sandwich shop, specialty-food store and gift shop in central Connecticut which had a loyal customer base and very good traffic but was struggling to make a net profit. Signature was asked to develop a marketing plan and the accompanying creative work to help increase sales across all product lines (coffee, pastries and desserts, sandwiches/salads, specialty food/candy, Deruta pottery, and gifts and gift baskets). Significantly, the store was located in an area which would make it easy for non-customers to miss and did not have highly visible signage.

Solution

Signature suggested a slight name change to increase the allure of the shop: A Latte More Café, an Italian Coffeehouse and gift shop. Signature then went on to develop an array of ads, signage, t-shirts/hats (for employees and customers) that created a culture of its own for A Latte More and romanced and celebrated a passion for coffee.

Results

Sales and net profits rose steadily subsequent to the initiation of the campaign.

Cafe 0000 Logo

Cafe 0000 Logo

Cafe 0000 Bags

Cafe 0000 Bags

Cafe 0001 Bags

Cafe 0001 Bags

Cafe 0001 Box

Cafe 0001 Box

Cafe 0002 Ad

Cafe 0002 Ad

Cafe 0003 Logo

Cafe 0003 Logo

Cafe 0004 WebAd

Cafe 0004 WebAd

Cafe 0005 Menu

Cafe 0005 Menu

Cafe 0006 Uniforms

Cafe 0006 Uniforms

Cafe 0007 Billboard

Cafe 0007 Billboard

Award-winning marketing talent, maximum return on investment.

The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.

 

 

Hours of Operation: Monday to Friday 9:00am — 5:00pm