THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
All Things Video Marketing and Why it Matters

All Things Video Marketing and Why it Matters

Are you having trouble with engagement and interaction on your social media posts? If you’re not up to date with video marketing, it is time you should be.Video marketing is one of the most powerful marketing trends on the rise. 68% of people say they prefer short...

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All Things Video Marketing Blog

All Things Video Marketing Blog

Are you having trouble with engagement and interaction on your social media posts? If you’re not up to date with video marketing, it is time you should be.Video marketing is one of the most powerful marketing trends on the rise. 68% of people say they prefer short...

read more
3 Ways Influencer Marketing Will Further Mature in 2020

3 Ways Influencer Marketing Will Further Mature in 2020

3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...

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Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café  Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi...

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Procter & Gamble is Ad Age Marketer of the Year

Procter & Gamble is Ad Age Marketer of the Year

  Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...

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Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

Nothing Says Christmas Like … a KFC Fried-Chicken Fire? The sights and sounds of the holiday season are familiar to us all: snow falling gently outside, stockings overflowing with gifts, “White Christmas” playing softly in the background. Now imagine that scene,...

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