THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
Twitter Will Be Paying Users for Ads

Twitter Will Be Paying Users for Ads

On June 10th, Twitter’s former CEO Elon Musk announced that they will soon be paying creators for ads in their replies.  “First block payment totals $5M,” Musk tweeted, “Note, the creator must be verified and only ads served to verified users count.”  Since Musk...

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3D ADs are Eye-Catching to Passersby

3D ADs are Eye-Catching to Passersby

In the digital advertising world, 3D ads have become the latest phenomenon with billboards popping up in London, Tokyo, and other cities around the world. The ultra realism of the billboard’s visuals effectively capture people’s attention, making them stop and view...

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Apple’s New AR Headset is a Gamechanger

Apple’s New AR Headset is a Gamechanger

On June 5th, Apple announced the launch of its new AR headset, the Apple Vision Pro. This headset will utilize augmented reality to display apps in three-dimensional form in front of the user's eyes. They will be able to browse anything from the Internet, their photo...

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The Rise of AI in Marketing and Businesses

The Rise of AI in Marketing and Businesses

Artificial intelligence, also known as “AI” has been on the rise with programs such as ChatGPT, DALL-E-2, and Snapchat AI becoming popular worldwide. These machines mimic human intelligence by combining already pre-existing data and generating them for users. 77% of...

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All Things Video Marketing and Why it Matters

All Things Video Marketing and Why it Matters

Are you having trouble with engagement and interaction on your social media posts? If you’re not up to date with video marketing, it is time you should be.Video marketing is one of the most powerful marketing trends on the rise. 68% of people say they prefer short...

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3 Ways Influencer Marketing Will Further Mature in 2020

3 Ways Influencer Marketing Will Further Mature in 2020

3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...

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Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café  Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi...

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Procter & Gamble is Ad Age Marketer of the Year

Procter & Gamble is Ad Age Marketer of the Year

  Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...

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