THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
A Meaningful Customer-Centric Digital Strategy

A Meaningful Customer-Centric Digital Strategy

Data is fast becoming the most valuable commodity known to man. As an infinite resource with evolving applications, the pace at which organizations can acquire, manage the flow of, and leverage data is becoming a crucial factor in the future success of businesses,...

read more
Once Upon a Brand

Once Upon a Brand

Whether you are Nike, Starbucks, or a life science startup, you have a story to tell. A story about the moment when the spark of inspiration and discovery shaped a disruptive therapy that could help change lives. But the truth is, many startups are still in a research...

read more
Burgers, Not Sex, Will Be the Focus of New Carl’s Jr. Ads

Burgers, Not Sex, Will Be the Focus of New Carl’s Jr. Ads

For years Carl’s Jr. tried to get attention by following an old advertising adage: Sex sells. The fast-food chain’s commercials featured Heidi Klum licking a burger, Kim Kardashian lounging in a bubble bath and Paris Hilton in a revealing swimsuit washing a Bentley....

read more
17 Law Firm Marketing Strategies for 2019

17 Law Firm Marketing Strategies for 2019

Is 2019 the year that you finally take control of your firm’s marketing? I hope so. Imagine being at the top of Google for your keywords; receiving high-quality, qualified traffic; growing your client base, and increasing profits. In this article, I’ll show you the...

read more
Content Marketing Is The New PR

Content Marketing Is The New PR

For decades, the public relations industry relied on the media to publish clients' stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not. As...

read more
A Checklist of Tips to Draw People to Your Trade Show Booth

A Checklist of Tips to Draw People to Your Trade Show Booth

It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract passers-by to it. In the age of constant visual stimulation, social media and short attention spans, we as trade...

read more
7 To-Do’s for Your Trade-Show Checklist

7 To-Do’s for Your Trade-Show Checklist

Attending and exhibiting industry trade shows can be a great way to build your network and stay up to date on what's trending. As a fashion company founder, I attend shows like Accessories the Show, Atlanta Apparel and Dallas Gift to gain new wholesale clients. Before...

read more

 

Hours of Operation: Monday to Friday 9:00am — 5:00pm