THE NUTS AND BOLTS OF BRANDING
Our thoughts on advertising, branding, marketing, and technology
The Genius Movie Marketing Strategy for Greta Gerwig’s Barbie
Greta Gerwig’s Barbie has become a smashing success worldwide. Even before its release on July 21st, there was constant buzz surrounding the film, with many people eagerly awaiting its release. Not only is Barbie fun for kids, but it’s nostalgia touches the hearts of...
Twitter Will Be Paying Users for Ads
On June 10th, Twitter’s former CEO Elon Musk announced that they will soon be paying creators for ads in their replies. “First block payment totals $5M,” Musk tweeted, “Note, the creator must be verified and only ads served to verified users count.” Since Musk...
3D ADs are Eye-Catching to Passersby
In the digital advertising world, 3D ads have become the latest phenomenon with billboards popping up in London, Tokyo, and other cities around the world. The ultra realism of the billboard’s visuals effectively capture people’s attention, making them stop and view...
Apple’s New AR Headset is a Gamechanger
On June 5th, Apple announced the launch of its new AR headset, the Apple Vision Pro. This headset will utilize augmented reality to display apps in three-dimensional form in front of the user's eyes. They will be able to browse anything from the Internet, their photo...
The Rise of AI in Marketing and Businesses
Artificial intelligence, also known as “AI” has been on the rise with programs such as ChatGPT, DALL-E-2, and Snapchat AI becoming popular worldwide. These machines mimic human intelligence by combining already pre-existing data and generating them for users. 77% of...
All Things Video Marketing and Why it Matters
Are you having trouble with engagement and interaction on your social media posts? If you’re not up to date with video marketing, it is time you should be.Video marketing is one of the most powerful marketing trends on the rise. 68% of people say they prefer short...
3 Ways Influencer Marketing Will Further Mature in 2020
3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...
Government might try to block Facebook integration of Instagram, WhatsApp
Regulators are considering a plan to stop Facebook from further integrating Instagram and WhatsApp, a sign that Washington is ready to take drastic steps to police big tech companies, according to antitrust experts. Any regulatory action is still far off, and would...
Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café
Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi...
Rather Than Show Diversity in Images, Brands Should Tell Stories That Normalize it
As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and inclusion. While diversity and inclusion rightfully reign as top concerns in both...
Augmented Reality Can Bring ‘Incredible Joy’ to Advertising
Augmented Reality Can Bring ‘Incredible Joy’ to Advertising Facebook wants its advertisers to lean into the augmented reality craze. Following the roll out of a suite of interactive ads this past September, the social giant announced today the integration of its...
Procter & Gamble is Ad Age Marketer of the Year
Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...
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