THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
The Future of Advertising

The Future of Advertising

I thought it would be interesting to begin this blog series with a look at the future of advertising. (I like that because it’s impossible to be proven wrong!). But actually, I think it’s something worth pondering.Remember when? I began my advertising career in 1978...

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The Changing Face of Video

The Changing Face of Video

Perhaps because it’s snuck up on us we don’t see it for what it really is. The change has been both subtle and dramatic. Although it may have felt like an evolution, in reality, it’s been a revolution.  Video – the way we view it, the way it’s made, where and how we...

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The New Brand Populism

The New Brand Populism

I thought it would be interesting to begin this blog series with a look at the future of advertising. (I like that because it’s impossible to be proven wrong!). But actually, I think it’s something worth pondering.Remember when? I began my advertising career in 1978...

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Are You Demanding Enough from Your Agency?

Are You Demanding Enough from Your Agency?

Perhaps because it’s snuck up on us we don’t see it for what it really is. The change has been both subtle and dramatic. Although it may have felt like an evolution, in reality, it’s been a revolution.  Video – the way we view it, the way it’s made, where and how we...

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Growing Your Brand When The Market Is Not.

Growing Your Brand When The Market Is Not.

In 2010 I wrote a book called Baby Boomer Bust about the effects of the economic meltdown on the vaunted baby boomer generation. It was based on a survey we took in late 2009/2010 of several hundred boomers. What did we learn? They were not happy campers, not at all....

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