THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
Five Takeaways From Advertising Week New York

Five Takeaways From Advertising Week New York

Five Takeaways From Advertising Week New YorkAdvertising Week New York is over, and four days uptown felt as long as an never-ending Snapchat ad. If you skipped the conference or couldn't be bothered to fight your way through crosstown traffic, here’s what people were...

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5 Email-Marketing Strategies to Conquer Consumer Inaction

5 Email-Marketing Strategies to Conquer Consumer Inaction

5 Email-Marketing Strategies to Conquer Consumer Inaction Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based...

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Facebook Rolls Out More ‘Playful’ Ad Formats

Facebook Rolls Out More ‘Playful’ Ad Formats

Facebook Rolls Out More ‘Playful’ Ad Formats Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to...

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Brand Personality: Not Just Marketing Fluff

Brand Personality: Not Just Marketing Fluff

Brand Personality: Not Just Marketing Fluff Brand has changed a lot in the digital age, from complete ownership by the company establishing the brand, now to complete ownership by consumers who engage with the brand. Consumers may start with that initial brand message...

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8 Examples of Brilliant Instagram Marketing

8 Examples of Brilliant Instagram Marketing

8 Examples of Brilliant Instagram Marketing Since Instagram's inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to conquer, meaning competition is fierce and success has become increasingly elusive. But...

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The New Rules For Marketing Luxury Real Estate

The New Rules For Marketing Luxury Real Estate

The New Rules For Marketing Luxury Real Estate Back in 2015, one analysis estimated that Americans are exposed to between 4,000 and 10,000 ads daily, making today’s consumers more overwhelmed than ever with media competing for their attention. This influx has meant...

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Streaming Video Will Soon Look Like the Bad Old Days of TV

Streaming Video Will Soon Look Like the Bad Old Days of TV

Streaming Video Will Soon Look Like the Bad Old Days of TVBy 2010, nine in 10 American homes were subscribed to a pay-television service. Many had also come to hate it.Whether delivered by satellite, cable, fiber-optics, radio tower or DVR, “traditional” television...

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