THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
3 Ways Influencer Marketing Will Further Mature in 2020

3 Ways Influencer Marketing Will Further Mature in 2020

3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...

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Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café  Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi...

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Procter & Gamble is Ad Age Marketer of the Year

Procter & Gamble is Ad Age Marketer of the Year

  Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...

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Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

Nothing Says Christmas Like … a KFC Fried-Chicken Fire? The sights and sounds of the holiday season are familiar to us all: snow falling gently outside, stockings overflowing with gifts, “White Christmas” playing softly in the background. Now imagine that scene,...

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Podcasts and Travel Apps? Facebook Is Working on Those

Podcasts and Travel Apps? Facebook Is Working on Those

Podcasts and Travel Apps? Facebook Is Working on Those Facebook is exploring the creation of new products such as apps and programs for podcasts, travel, workplace services and newsletter tools, according to three people with the knowledge of the company’s plans, as...

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