THE NUTS AND BOLTS OF BRANDING
Our thoughts on advertising, branding, marketing, and technology
All Things Video Marketing and Why it Matters
Are you having trouble with engagement and interaction on your social media posts? If you’re not up to date with video marketing, it is time you should be.Video marketing is one of the most powerful marketing trends on the rise. 68% of people say they prefer short...
The Future of Advertising
I thought it would be interesting to begin this blog series with a look at the future of advertising. (I like that because it’s impossible to be proven wrong!). But actually, I think it’s something worth pondering. Remember when? I began my advertising career in 1978...
Growing Your Brand When The Market Is Not.
In our previous blog post, “Are You Demanding Enough from Your Agency?,” we listed 10 questions that marketers should be asking their agencies. The acid test was this: if your current agency waffles, cops-out or phrases their answer in the form of a thinly-veiled...
The Changing Face of Video
Perhaps because it’s snuck up on us we don’t see it for what it really is. The change has been both subtle and dramatic. Although it may have felt like an evolution, in reality, it’s been a revolution. Video – the way we view it, the way it’s made, where and how we...
The New Brand Populism
In 2010 I wrote a book called Baby Boomer Bust about the effects of the economic meltdown on the vaunted baby boomer generation. It was based on a survey we took in late 2009/2010 of several hundred boomers. What did we learn? They were not happy campers, not at all....
Are You Demanding Enough from Your Agency?
Vince Lombardi used to say, “Fatigue makes cowards of us all.” Let me paraphrase and apply that thought to marketing communications: “Inertia makes commodities of all brands.” Yes, inertia. There can be a certain “lethargy” in marketing communications. Too many...
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