THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
Here’s Why Ads That Celebrate Eating in Secret Work

Here’s Why Ads That Celebrate Eating in Secret Work

Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...

read more
Is the time right for TikTok marketing?

Is the time right for TikTok marketing?

Is the time right for TikTok marketing? For those who consider the realm of social media marketing as being limited to Facebook, Twitter and LinkedIn, there is another platform whose potential is quickly being appreciated: TikTok, a Chinese-developed app that has...

read more
Behind the Science of Scent Marketing

Behind the Science of Scent Marketing

Behind the Science of Scent Marketing: How Smell Changes the Way We Experience Everything From Shopping Malls to Hotels In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one...

read more
Building An E-Commerce Marketing Strategy

Building An E-Commerce Marketing Strategy

Building An E-Commerce Marketing Strategy You have done the grunt work of building your business. That includes setting up your online store, ensuring products and services are in stock and responding to customer inquiries as rapidly as possible, either with live...

read more
Fox Sells Out Its Super Bowl Live Commercial Inventory

Fox Sells Out Its Super Bowl Live Commercial Inventory

If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After Seth Winter spent the better part of the last few weeks warning would-be clients...

read more
The Future Marketing Organization Will Include Engineers

The Future Marketing Organization Will Include Engineers

The Future Marketing Organization Will Include Engineers In 2019, McDonald’s announced that it was acquiring Dynamic Yield, a firm committed to providing “personalization anywhere”—from mobile apps to drive-thru menus and call centers—for leading global retailers...

read more

 

Hours of Operation: Monday to Friday 9:00am — 5:00pm