Blogs - Signature Brand Factory

Release the Influencers! Quibi’s Plan for Streaming Success

Release the Influencers! Quibi’s Plan for Streaming Success Jeffrey Katzenberg and Meg Whitman, the founders of Quibi, a short-form video app scheduled for an April 6 debut, are trying to create a platform for the smartphone age. To entice subscribers, they have...

Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin.

Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin. The gin ad only makes sense if you’re in on the Peloton joke. Last month, high-tech fitness company Peloton released an ad timed for holiday shopping that featured the...

Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

Nothing Says Christmas Like … a KFC Fried-Chicken Fire? The sights and sounds of the holiday season are familiar to us all: snow falling gently outside, stockings overflowing with gifts, “White Christmas” playing softly in the background. Now imagine that scene,...

How Elf Cosmetics Created the Most Influential Campaign on TikTok

How Elf Cosmetics Created the Most Influential Campaign on TikTok When Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the...

Podcasts and Travel Apps? Facebook Is Working on Those

Podcasts and Travel Apps? Facebook Is Working on Those Facebook is exploring the creation of new products such as apps and programs for podcasts, travel, workplace services and newsletter tools, according to three people with the knowledge of the company’s plans, as...

Peloton’s terrifying new ad is the best horror movie in recent memory

Peloton’s terrifying new ad is the best horror movie in recent memory To this day, there has never been a filmed sequel to the 1993 masterpiece that is Disney’s The Nightmare Before Christmas. But now, modern society has been gifted a certain kind of nightmare before...

Here’s Why Ads That Celebrate Eating in Secret Work

Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...

Is the time right for TikTok marketing?

Is the time right for TikTok marketing? For those who consider the realm of social media marketing as being limited to Facebook, Twitter and LinkedIn, there is another platform whose potential is quickly being appreciated: TikTok, a Chinese-developed app that has...

Behind the Science of Scent Marketing

Behind the Science of Scent Marketing: How Smell Changes the Way We Experience Everything From Shopping Malls to Hotels In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one...

How Target became a model retailer. Especially in the age of Amazon

How Target became a model retailer. Especially in the age of Amazon American retailers, school is in session. The teacher? Target Corp. Yes, Target. The cheap-chic retailer — in distress just five years ago — has morphed into a model for how to avoid the retail...

When Is a Star Not Always a Star? When It’s an Online Review

Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...

Butterballs’s Turkey Help Hotline is Bracing for Thousands of Calls Tomorrow

Talking turkey As you read this, the experts at the Butterball Turkey Talk Line are getting ready to field more than 10,000 Thanksgiving Day phone calls from people trying to avert disaster in the kitchen. Last year, to be precise, they handled 11,265 calls, 3,758...

THE NUTS AND BOLTS OF BRANDING