Blogs - Signature Brand Factory

Peloton’s terrifying new ad is the best horror movie in recent memory

Peloton’s terrifying new ad is the best horror movie in recent memory To this day, there has never been a filmed sequel to the 1993 masterpiece that is Disney’s The Nightmare Before Christmas. But now, modern society has been gifted a certain kind of nightmare before...

Here’s Why Ads That Celebrate Eating in Secret Work

Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...

Is the time right for TikTok marketing?

Is the time right for TikTok marketing? For those who consider the realm of social media marketing as being limited to Facebook, Twitter and LinkedIn, there is another platform whose potential is quickly being appreciated: TikTok, a Chinese-developed app that has...

Behind the Science of Scent Marketing

Behind the Science of Scent Marketing: How Smell Changes the Way We Experience Everything From Shopping Malls to Hotels In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one...

How Target became a model retailer. Especially in the age of Amazon

How Target became a model retailer. Especially in the age of Amazon American retailers, school is in session. The teacher? Target Corp. Yes, Target. The cheap-chic retailer — in distress just five years ago — has morphed into a model for how to avoid the retail...

When Is a Star Not Always a Star? When It’s an Online Review

Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...

Butterballs’s Turkey Help Hotline is Bracing for Thousands of Calls Tomorrow

Talking turkey As you read this, the experts at the Butterball Turkey Talk Line are getting ready to field more than 10,000 Thanksgiving Day phone calls from people trying to avert disaster in the kitchen. Last year, to be precise, they handled 11,265 calls, 3,758...

Building An E-Commerce Marketing Strategy

Building An E-Commerce Marketing Strategy You have done the grunt work of building your business. That includes setting up your online store, ensuring products and services are in stock and responding to customer inquiries as rapidly as possible, either with live...

Fox Sells Out Its Super Bowl Live Commercial Inventory

If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After Seth Winter spent the better part of the last few weeks warning would-be clients...

Tesla announces 187,000 Cybertruck orders two days after reveal

Tesla announces 187,000 Cybertruck orders two days after reveal Tesla’s chief executive, Elon Musk, said orders for the Cybertruck have climbed to 187,000 even after two windows unexpectedly shattered in Thursday’s big reveal. The electric-car maker has a history of...

The Future Marketing Organization Will Include Engineers

The Future Marketing Organization Will Include Engineers In 2019, McDonald’s announced that it was acquiring Dynamic Yield, a firm committed to providing “personalization anywhere”—from mobile apps to drive-thru menus and call centers—for leading global retailers...

Google takes a match to political ad targeting, now Facebook feels the heat too

Google’s move to curb abuses in online political advertising has sparked a debate about one of ad land’s most-effective targeting tools, known as “customer match,” where marketers serve messages directly to voters based on their email contacts.Google announced that it...

THE NUTS AND BOLTS OF BRANDING