Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin.
The gin ad only makes sense if you’re in on the Peloton joke.
Last month, high-tech fitness company Peloton released an ad timed for holiday shopping that featured the life-changing effects their luxury, stationary bike had on one woman. The bike, which starts at $2,245, was a gift from her husband. The words that come out of her mouth seem positive, inspiring and uplifting; the expressions on her face were widely interpreted as pained with a splash of traumatized.
“I didn’t realize how much this would change me,” Peloton Woman says in the ad.
Fallout followed in the form of Internet memes, parody videos and a drop in the company’s stock by 9 percent earlier this week.
The Peloton actress has taken her panned story line — and luxury bike trauma — to a new ad for a different company, Ryan Reynolds’s Aviation Gin.
Reynolds posted the new ad to Twitter on Friday night with the caption: “Exercise bike not included.”
The spot opens with the so-called Peloton Woman staring expressionless into the camera. The shot pans out to reveal her surroundings: a modern yet cozy-looking bar with a fabulous rendition of Jingle Bells playing in the background, a Christmas tree, two girlfriends and three large gin martinis.
They sit in uncomfortable silence until Peloton Woman finally speaks….[Read More]
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