If the idea of a call-in hotline seems adorably old-school in 2019, it’s because it is: Edelman dreamed up the project in 1981, and the PR firm still helps coordinate it, The Times says.
Also: Ad Age’s Judann Pollack interviewed a longtime Butterball hotline staffer back in 2017, and there’s a funny anecdote in their conversation about a Labradoodle who messed with a Thanksgiving turkey…[Read More]
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