Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

The sights and sounds of the holiday season are familiar to us all: snow falling gently outside, stockings overflowing with gifts, “White Christmas” playing softly in the background.

Now imagine that scene, except the whole house smells like Kentucky Fried Chicken.

That’s the vision of holiday cheer that KFC is hoping to sell this month, with the release of a branded log designed to create a “warm fried chicken-scented fire” on the hearth.

When KFC introduced the logs in 2018, the chain sold its entire supply online in three hours, according to a company representative. This year, the logs are on sale at Walmart for $18.99, in what the retailer describes as a limited-time deal. KFC would not say how many logs are available.

KFC has been pitching the scented logs as an environmentally sustainable alternative to firewood. The chain designed the product in a partnership with Enviro-Log, a company that makes firewood substitutes from recycled waxed cardboard.

In a statement, KFC’s chief marketing officer in the United States, Andrea Zahumensky, said the chain had received “weekly calls from hopeful fans” desperate for the return of the log.

“We hope you’ll cuddle up with your family or friends with a bucket of our world-famous fried chicken and a warm fried chicken-scented fire this holiday season,” Ms. Zahumensky said.

The release of the scented log is a fitting conclusion to a busy year of fried-chicken marketing. In August, a seemingly innocuous post on Twitter by the Popeye’s social media team set off the “chicken sandwich wars,” as Chick-fil-A and other chains jockeyed to assert their products as the best. And in five hours on a Tuesday at the end of August, KFC sold its entire test supply of chicken less fried chicken developed by the plant-based-meat company Beyond Meat….[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.



Hours of Operation: Monday to Friday 9:00am — 5:00pm