THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
Building An E-Commerce Marketing Strategy

Building An E-Commerce Marketing Strategy

Building An E-Commerce Marketing Strategy You have done the grunt work of building your business. That includes setting up your online store, ensuring products and services are in stock and responding to customer inquiries as rapidly as possible, either with live...

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Fox Sells Out Its Super Bowl Live Commercial Inventory

Fox Sells Out Its Super Bowl Live Commercial Inventory

If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After Seth Winter spent the better part of the last few weeks warning would-be clients...

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The Future Marketing Organization Will Include Engineers

The Future Marketing Organization Will Include Engineers

The Future Marketing Organization Will Include Engineers In 2019, McDonald’s announced that it was acquiring Dynamic Yield, a firm committed to providing “personalization anywhere”—from mobile apps to drive-thru menus and call centers—for leading global retailers...

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A Meaningful Customer-Centric Digital Strategy

A Meaningful Customer-Centric Digital Strategy

Data is fast becoming the most valuable commodity known to man. As an infinite resource with evolving applications, the pace at which organizations can acquire, manage the flow of, and leverage data is becoming a crucial factor in the future success of businesses,...

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Once Upon a Brand

Once Upon a Brand

Whether you are Nike, Starbucks, or a life science startup, you have a story to tell. A story about the moment when the spark of inspiration and discovery shaped a disruptive therapy that could help change lives. But the truth is, many startups are still in a research...

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Warby Parker Rolls Out Scout, Its First Contact Lens Brand

Warby Parker Rolls Out Scout, Its First Contact Lens Brand

Warby Parker Rolls Out Scout, Its First Contact Lens Brand After setting trends in both eyeglasses and direct-to-consumer business models over the past decade, Warby Parker is getting into contact lenses. Starting today, customers can shop Scout by Warby Parker and...

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TikTok’s Chief Is on a Mission to Prove It’s Not a Menace

TikTok’s Chief Is on a Mission to Prove It’s Not a Menace

TikTok’s Chief Is on a Mission to Prove It’s Not a Menace Like almost everybody who runs a big tech company these days, Alex Zhu, the head of the of-the-moment video app TikTok, is worried about an image problem. To him — and to millions of TikTok’s users — the app is...

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6 Tips for Small Business Saturday

6 Tips for Small Business Saturday

6 Tips For Small Business Saturday There is a lot of excitement surrounding the upcoming Small Business Saturday on November 30. No doubt there are different strategies and tactics for smaller businesses versus Fortune 500 size businesses, but in the end, all...

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