Blogs - Signature Brand Factory

NBC Seeks as much as $25 Million for Sponsorship of its Streaming Service

NBC Universal is seeking about 10 marketers as sponsors for the launch of its Peacock streaming service, with packages costing as much as $25 million, according to people familiar with the pitch. Currently, the company is out with a $25 million package and a $15...

Disney+ has 10 Million Subscribers already. Plus, the John Lewis Holiday Ad is Here

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on...

Burgers, Not Sex, Will Be the Focus of New Carl’s Jr. Ads

For years Carl’s Jr. tried to get attention by following an old advertising adage: Sex sells. The fast-food chain’s commercials featured Heidi Klum licking a burger, Kim Kardashian lounging in a bubble bath and Paris Hilton in a revealing swimsuit washing a Bentley....

Singles Day is China’s biggest shopping holiday. Why hasn’t America caught on?

The world’s biggest shopping event occurs every year on November 11, and most Americans are only vaguely aware of it. Called Singles Day, shoppers in the US don’t look forward to it the way they anticipate Black Friday or Amazon Prime Day, but maybe they should. After...

Netflix: How a DVD rental company changed the way we spend our free time

When you think about searching online, you think Google. When you think about colored sticky notes, you think Post-it. And when you think about binge-watching series and movies you think of……right: Netflix. Netflixing has become synonymous to binge-watching. Netflix...

Content Marketing Is The New PR

For decades, the public relations industry relied on the media to publish clients' stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not. As...

As Vulture Festival Turns 5, How It’s Keeping Fans and Sponsors Engaged

Vulture Festival is known for engaging pop culture fanatics through creative live events and sponsor activations, and as New York Magazine puts on its fifth edition this year, the event is doubling down on fan experiences. The festival’s third West Coast edition,...

A Checklist of Tips to Draw People to Your Trade Show Booth

It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract passers-by to it. In the age of constant visual stimulation, social media and short attention spans, we as trade...

7 To-Do’s for Your Trade-Show Checklist

Attending and exhibiting industry trade shows can be a great way to build your network and stay up to date on what's trending. As a fashion company founder, I attend shows like Accessories the Show, Atlanta Apparel and Dallas Gift to gain new wholesale clients. Before...

Getting Ready for Your First Trade Show? Here’s How to Prepare

Participating in trade shows can benefit your business in a number of ways. However, in order to get the most value out of them, you need to be properly prepared. There are a number of steps you need to keep in mind before jumping right into your first trade show. How...

CMO Strategy Holiday Season Fans, Rejoice: Colorful Cups are back at Starbucks and Dunkin’

🎶 It’s the most colorful cup of the year. 🎶 Ok, that’s not how the song goes. But as any coffee fan knows, early November means it is time to slurp sweetened drinks from festive paper vessels. Starbucks on Wednesday revealed this winter’s four paper cup designs:...

Shopify Rolls Outs Email Marketing for Merchants

Nine months after breaking up with Mailchimp, Shopify is moving on and saying hello to a new love: Shopify Email. The ecommerce platform giant, which just reached 1 million merchants, is rolling out Shopify Email, its own email service provider (ESP) to select...

THE NUTS AND BOLTS OF BRANDING