THE NUTS AND BOLTS OF BRANDING

When you think about searching online, you think Google. When you think about colored sticky notes, you think Post-it. And when you think about binge-watching series and movies you think of……right: Netflix. Netflixing has become synonymous to binge-watching. Netflix...

For decades, the public relations industry relied on the media to publish clients' stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not. As...

It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract passers-by to it. In the age of constant visual stimulation, social media and short attention spans, we as trade...

Attending and exhibiting industry trade shows can be a great way to build your network and stay up to date on what's trending. As a fashion company founder, I attend shows like Accessories the Show, Atlanta Apparel and Dallas Gift to gain new wholesale clients. Before...

Participating in trade shows can benefit your business in a number of ways. However, in order to get the most value out of them, you need to be properly prepared. There are a number of steps you need to keep in mind before jumping right into your first trade show. How...

🎶 It’s the most colorful cup of the year. 🎶 Ok, that’s not how the song goes. But as any coffee fan knows, early November means it is time to slurp sweetened drinks from festive paper vessels. Starbucks on Wednesday revealed this winter’s four paper cup designs:...

Nine months after breaking up with Mailchimp, Shopify is moving on and saying hello to a new love: Shopify Email. The ecommerce platform giant, which just reached 1 million merchants, is rolling out Shopify Email, its own email service provider (ESP) to select...