NBC is not guaranteeing numbers of subscribers or impressions, according to the sources, which could be a point of contention in negotiations.
Marketers are certainly keeping an eye on Peacock, since it is one of the only high-profile streaming services poised to debut with commercials. And being a launch partner could offer the potential for marketers to help shape the ad model in this new ecosystem.
Unsurprisingly, ad loads will be much lower than on linear TV. Peacock will be deploying prime pods, which are the one-minute commercial breaks that NBCU has been utilizing on its linear networks over the past year. Movies will be presented with more-limited commercials…[Read More]
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