Tesla announces 187,000 Cybertruck orders two days after reveal
Tesla’s chief executive, Elon Musk, said orders for the Cybertruck have climbed to 187,000 even after two windows unexpectedly shattered in Thursday’s big reveal.
The electric-car maker has a history of unveiling future products to throngs of excited customers, taking deposits, and then delivering years later. Two years ago, Tesla showed off a Semi truck and a next generation Roadster sports car, but neither vehicle is in production yet. This spring, Musk unveiled the Model Y crossover; that vehicle is slated to begin production next summer.
The orders, an increase from a 146,000 figure that Musk announced in a Tweet on Saturday, underscores the hard-to-resist nature of announcing deposits, even when they are fully refundable and may never be converted into actual sales.
Tesla’s reservation list has long been a source of intrigue for investors, analysts, journalists, fans and skeptics of the company, as it’s often used as a proxy for demand. Musk’s tweet breaks with the recent practice at Tesla, which has stopped giving reservation figures on its quarterly earnings calls, saying the metric wasn’t relevant.
‘‘We don’t want to comment on the granularity of deposits — again, people just read too much into those,’’ Musk said on Tesla’s first-quarter earnings call in April, when asked about the Model Y.
Tesla’s website allows customers to order the truck for a fully refundable $100 and says they can complete their configuration ‘‘as production nears in late 2021.’’ Musk said in a tweet Saturday that 42% had ordered the dual-motor option, which starts at $49,900, while 41% have ordered the $69,900 triple-motor option, production of which is expected to begin in late 2022. Just 17% ordered the single-motor version, which begins at $39,900….[Read More]
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