An Oasis for Dialysis Patients
Background
Conventional dialysis treatment requires a connection to pure water, and lots of it. That’s a challenge for renal care at disaster sites, war zone field hospitals, in drought areas, and even in some homes and nursing homes. DIALISORB Regenerative Sorbent Technology can be used anywhere. It’s portable and requires roughly 6 liters of potable tap water.
Solution
Signature saw that the key was targeting the specific audiences standing to gain from DIALISORB’s benefits. We developed strategies that match DIALISORB’s valuable benefits with market needs on several fronts. First, it’s the answer when water is limited. Second, it opens opportunities for the most sought-after forms of renal therapy, home therapy and mobile therapy. Third, it helps answer government pressures to bring down costs.
Results
While awaiting FDA approval of DIALISORB, Signature has developed targeted communications to educate and raise awareness of this new brand.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
Hours of Operation: Monday to Friday 9:00am — 5:00pm
