HIGH-END with A LIGHTHEARTED ATTITUDE
Background
Simmer Sauces was a product line which sprang from a passion for flavor combinations, textures and aroma, all without preservatives, artificial ingredients, or fillers. They are convenient, healthy products with appeal to families who want to eat out less but have limited time for cooking.
Solution
Signature recommended creating a Simmer Sauce category in which Globe Trotter Jack’s would be the defining brand. Product labels illustrate the branding strategy of highlighting “Simmer Sauce” at the top, followed by the variety name, and then the Globe Trotter Jack’s logo. The label suggests a high-end, authentic product and a lighthearted attitude.
Results
The labels gave Globe Trotter Jack’s a distinctive position for the sell-in to retailers including gourmet, specialty, and ethnic markets, and in turn gave the products a prominent shelf presence to catch the attention of consumers.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
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email: grow@sig-brand.com
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