FOUR MINUTE GAME CHANGER

Background

For the Connecticut Lottery, we developed a campaign for the introduction of their new Keno game – a quick draw game that has a new drawing every four minutes. Signature’s creative strategy focused on three key aspects of the game – spontaneity, ubiquity and energy. The ads were built around the concept of a new drawing every four minutes and encouraged viewers to “pick their spots (numbers) at over 3000 spots across Connecticut.”

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Award-winning marketing talent, maximum return on investment.

The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.