re-branding Metro as a mortgage center

Background

OppenheimerFunds, Inc. has been helping investors achieve their financial goals since 1960. They are one of the nation’s largest and most respected asset management companies. The “Right Place To Work” recruitment campaign was developed to be an aggressive national recruitment campaign targeting candidates with a wide-range of skill sets and diversity. The campaign focused on growth, stability, team work and flexibility at every job level. Using real life testimonials, we created a “Proven by People” career campaign to drive the message that Oppenheimer is “The right place to work”. The campaign produced more qualified individuals, this reduced overall costs per hire and increased employee retention.

Signature Advertising recommended re-branding Metro as a mortgage center. The EPI Mortgage Center offers loans for builders, home construction, and the traditional residential market. The strategy also recognizes the potential future business relationships among all three markets with the tagline: “Closings that open new relationships.”

Signature developed a campaign that not only attracted customers, it re-energized the workforce and created a match between company behavior and the brand promise. EPI Mortgage Center created a company culture of outstanding customer service leading to lasting relationships, increased referrals, and business growth.