Turning Over a New Lease
Background
Pitney Bowes Credit Corporation was a medium-sized financial services providerwith a strong position in equipment leasing. However, the company was perceived as only leasing office equipment due to its association with Pitney-Bowes’ other lines of business. In reality, PBCC had the resources and was equipped to lease all types of equipment. Signature was asked to help address this issue through a branding campaign.
Approach
Signature differentiated PBCC by taking a “leadership” stance within the marketplace. The campaign developed by Signature demonstrated a comprehensive knowledge of the entire leasing process – positioning PBCC both as a leader and an expert that was determined to make the leasing experience as simple and easy as possible. Simple, illustrative graphic depicted the ease of doing business with PBCC while the themeline, “Serving over 350,000 Satisfied Customers,” was testament to its depth and breadth.
Results
The campaign proved tremendously effective in communicating PBCC’s breadth of services, its dedication to ease of service and also differentiated PBCC from all other divisions of Pitney-Bowes.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
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