Branding for success
Background
Educational publisher, John Wiley & Sons, knew from its own research that its key Accounting authors were highly valued for their knowledge and teaching methods. In addition, their textbooks and WileyPLUS- online were getting strong reviews. However, Wiley’s key competitors were also saying that THEY had the best accounting authors. The challenge was to cut through the competitive noise and put Wiley rightfully on top.
Solution
Signature developed ways to bring each of Wiley’s key benefits to life. We branded the author team as the “Team for Success” and created ways for students and professors to experience the value of that Team with online author interaction, experiential media, key topics, and WileyPLUS video features.
Results
We helped Wiley turn its annual sales meeting into a dynamic unveiling of the Team of Success and new textbook series. It was one of the most successful launches of any textbook series ever, with dramatic increases in sales.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
Hours of Operation: Monday to Friday 9:00am — 5:00pm
