3 Ways Brands And Agencies Can Work Better Together

As brands from AAA to Zenith gathered at the Association of National Advertisers’ “Masters of Marketing” conference, many attendees were quick to discuss the ideal client/agency model. Brands that have been around for decades and are looking for a fresh way to tell their story may go searching for a new agency partner. Others looking for a variety of ideas have turned to a mix of agencies to piece together the right plan. And some hot brands prefer a do-it-yourself approach, relying on only a limited amount of outside expertise.

We spoke with Buffalo Wild Wings, Pearle Vision and Oatly to get their thoughts on agency relationships and other matters on their minds. 

Watch the video above for more, or read on below for a deeper dive into each brand’s story. 

How a blunt-talking agency helped Buffalo Wild Wings get back in the game

Buffalo Wild Wings is beginning to roar back thanks to some blunt talk from its new agency that led to a revamped marketing approach. Visits to its restaurants are now on the rise, says Chief Marketing Officer Seth Freeman. Just a couple of years ago, same-store sales and visits were declining.

Buffalo Wild Wings was gobbled up by Arby’s parent company Inspire Brands in February 2018 and six months later Seth Freeman joined as its chief marketing officer. He soon hired new agencies including The Martin Agency on creative…[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.


email: grow@sig-brand.com

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