As AT&T-backed Xandr prepares its charm offensive on the digital advertising market, Facebook has landed itself in more hot water with another data hack—this time, with a potential fine running into the billions. Meanwhile, Amazon is reportedly plotting a play for online video ad spend and Salesforce is flexing its muscles in the increasingly competitive marketing cloud sector.
Adweek offers insights into the thinking behind such maneuverings.
AT&T is promising advertisers a ‘community garden’
Before AT&T’s advertising and analytics division unveiled its Xandr rebrand, Adweek reported how it would pull AppNexus’ participation from the Advertising ID Consortium.
This was a development that led many to question if the ad industry was witnessing the birth of another ‘walled garden’ that lets traffic go in but never out. Such a scenario would mean the new telco-owned advertising division would prove just another headache for marketers that simply want to more accurately attribute ROI to their media spend… [ Read More ]
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