Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a use for a local business?
Indeed, localized SEO and local advertising can drive you a steady stream of traffic and revenue. But you should not discount social media as a good tool for your marketing. Here are five actionable social media marketing tips for local contractors and other gig workers.
1. Geo tagging and targeting is your allies
Social media platforms may have global reach, but they also allow you to go very granular with your marketing. Facebook lets you add a map to your business page and tag specific address. You can also opt to share your location when publishing updates. Instagram is even simpler – you can add a variety of geotags both to your stories and your posts, so that people exploring the local can see your content.
Furthermore, both platforms have very precise geolocation targeting options for paid advertising campaigns. You can choose to pitch your services only to people who are in your state, city or even neighborhood. Or you can set geofencing ads – a digital boundary around certain areas that are of interest to you (e.g. Upper West Side, NYC) or that are close to your physical location. Once a customer that matches your demographics requirements steps inside the fence, they’ll be served with your ads…[Read More]
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