5 Email-Marketing Strategies to Conquer Consumer Inaction

5 Email-Marketing Strategies to Conquer Consumer Inaction

Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools, websites, social media platforms, shopping carts, etc., the potential to segment audiences using unique behavioral data grows more robust.

While most marketers focus on active consumer behaviors like web-page visits, lead-magnet requests and opt-in form submissions, there’s a significant opportunity for businesses to connect with audiences by tracking more passive or inactive behavior. Here are five examples of common consumer inaction that you can develop email-marketing strategies around to generate positive results…[Read More]