Video marketing is about more than just following best practices; it’s also about avoiding some of the most common mistakes. History is littered with painful marketing blunders, especially when it comes to content that’s as sensitive and complex as video. Luckily, there’s a simple way that you can avoid making most major video marketing mistakes, and it all relates to understanding your audience.
Despite video being a very complex medium, there are still mistakes that many companies make over and over again. And these aren’t small companies—they’re large global corporations. A few of the most common video marketing mistakes include the following… [ Read More ]
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