6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020

As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle.

Instead of finding yourself in the same position—yet again—having survived the nerve-wracking end-of-year standups, defending your progress while wishing you had different skill sets on board to accomplish more, take this opportunity to refresh your content team.

But don’t wait until your budget is finalized to determine which new digital marketing roles you’ll need. Every aspect of this field is competitive, after all, and you’ll want to sweep up the best talent around before another brand beats you to it.

Depending on your company’s size, maturity, and goals, you may have a collaborative group of people in digital marketing jobs or you may be squeezing all of these responsibilities onto the plates of just a few heroes. Either way, these are the six digital marketing roles you’ll want to have covered to achieve scalable success this coming year…[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.


email: grow@sig-brand.com

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