8 Examples of Brilliant Instagram Marketing

Since Instagram’s inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to conquer, meaning competition is fierce and success has become increasingly elusive. But the good news is that thriving with Instagram marketing isn’t about burning millions of dollars or hiring the most prominent influencer to share your posts. Rather, it requires more of a more nuanced approach to making an impression on the right target audience.

To learn from those who have mastered this craft to perfection, here are eight cases of Instagram marketing success that any of us could gain tremendous insight from.

Kylie Jenner

The world’s most famous social-media family has its latest star in the form of young billionaire Kylie Jenner. While the 22-year-old was born into advantageous circumstances, it’s to her credit that Kylie Cosmetics blazed through a crowded market and boosted her rise to 10-figure status in a span of just three years. Part of that success was in how Kylie nailed Instagram with a heady mix of stories and live and interactive posts with a personal touch.

Lego

Remember last year’s royal wedding? It was one of the most followed global events back in May 2018. But what on Earth did Lego have to do with it? After all, it’s just a brand that sells toy blocks, right?  Wrong, and that’s because the company has always been at the forefront of reimagining important events. Seizing on the trending hashtag #RoyalWedding, Lego shared a video depicting the ceremony, as rendered with its signature blocks.

With more than 150,000 views of the video to this point, it’s safe to say Lego struck marketing gold. The lesson for others is to piggyback on an already trending world event by making it your own with accompanying visuals on Instagram…[read more]