Always removes its Venus symbol and Nike CEO steps down

Always removes Venus symbol from packaging
Procter & Gamble’s Always sanitary pad brand is removing the “Venus” symbol, which is widely associated with the female sex, from its packaging, reports the New York Times, in a “nod to transgender and nonbinary customers.”

The brand—known in recent years for its award-winning “#Like a Girl” ad campaign—said in a statement: “For over 35 years Always has championed girls and women, and we will continue to do so. We’re also committed to diversity and inclusion and are on a continual journey to understand the needs of all of our consumers.”

The move comes after a trans activist called Ben Saunders wrote to P&G asking why the symbol appears on some of its packaging, according to HuffPost. But it has already sparked a backlash on social media from feminists who say the brand is “erasing women.” Others, however, approved the move and some said they had never even noticed the Venus symbol on the packaging…[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.



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