Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have established is essential to getting word about your business out there.
Sorting through the massive amounts of online literature about Facebook advertising can be time-consuming and confusing. So, what actually sets a successful campaign apart from one greeted with a less than stellar reception?
As Hubspot explains, successful Facebook ads do the following:
- Present content relevant to your audience
- Contain engaging visuals
- Offer customers something of value
- Provide a call to action
A call to action is crucial for facilitating a high conversion rate. A conversion rate is the amount of times a potential customer follows through on an action when prompted, like subscribing to a newsletter or making a purchase. Your conversion rate goes up each time someone follows your call to action. This is the source of your return-on-investment, or ROI, which is where you recoup your advertising budget.
How Can Facebook Ads Enhance Your Social Media Marketing Strategy?
Sprout Social, 68 percent of Americans are on Facebook, with 74 percent of those users visiting daily. The average cost per click for Facebook ads is only $1.76, making it one of the most efficient and cost-effective marketing platforms. Since 2016, cost per ad has gone down three percent while ad impressions (a measure of engagement) has gone up 34 percent. For a relatively low cost, you can connect to a potential audience of 164.65 million daily Facebook users….[Read More]
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