Danish brewer Carlsberg could soon be selling beer in paper bottles

Danish beer maker Carlsberg unveiled what it says is the first “paper bottle” for beer, made out of sustainably-sourced wood fibers.

Carlsberg unveiled its Green Fibre Bottle at the C40 Mayor’s Summit in Copenhagen late last week as part of the company’s initiative to end carbon emissions at its breweries and reduce its end-to-end carbon footprint by 2030.

Myriam Shingleton, the vice president of group development at Carlsberg Group, said in a statement that she and others are “pleased with the progress we’ve made on the Green Fibre Bottle so far.”

“While we are not completely there yet, the two prototypes are an important step towards realizing our ultimate ambition of bringing this breakthrough to market,” Shingleton added. “Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges, just as we did with our plastic-reducing Snap Pack.”

Carlsberg is joining the Coca-Cola Company, The Absolut Company and L’Oréal in a so-called paper bottle community. These companies are also working to develop bottles made out of paper fibers……[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.

 

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