Facebook and Instagram Are Testing New Shopping Features

The holiday shopping season is quickly approaching, and Instagram and its parent company, Facebook, are both testing products to improve the ecommerce experience on their respective platforms.

Instagram is testing the ability for businesses to run organic shopping posts as ads within Ads Manager.

The test will run over the next few months, with plans to build and test the incorporation of a checkout option into these ads, enabling people to complete purchases without leaving the Instagram application.

Facebook said 80% of Instagrammers follow businesses, and over 130 million accounts tap to reveal tags on shopping posts every month.

Alisa Harada, marketing manager at apparel retailer Revolve, said in an email, “We’re incredibly excited to amplify our shopping presence on Instagram by running our organic shopping posts as ads. It’s important for us to test new methods and evolve our digital marketing strategy as we continue to learn about our consumers’ behavior and shopping habits through new products that Instagram is offering. We’re looking forward to seeing how this can impact our business.” ….[Read More]






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