Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how?
I’ve seen corporate marketing departments embark on their agile transformation journey, but they forget to tell their agency partners about the change. The agency becomes the last to know and it causes tremendous strain to the relationship.
The agency/client relationship needs to be re-defined when implementing an agile practice. Before you make the same mistakes that many of my clients have, here are some early conversations you can have.
Contracts need to be flexible… [ Read More ]
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