How DTC Brands Are Going Green Beyond the Climate Strike

More than 4 million people participated in marches around the world during the first Global Climate Strike. Some of those participants included workers from brands that opted to give employees the opportunity to protest inaction by governments—and corporations—against the climate crisis.

Brands such as Patagonia and Ben & Jerry’s led the movement by closing their shops for the day, but direct-to-consumer companies like Allbirds, Outdoor Voices and Thinx also joined in—and each of them is working internally to figure out more ways to help the environment.

Athletic clothing brand Outdoor Voices, whose slogan is “Doing Things,” closed its stores all day Sept. 20 and held sign-making workshops for anyone who wanted to participate. But the company isn’t stopping there, turning its focus on five internal changes it hopes to change.

For example, Outdoor Voices is set to introduce its first carbon-offset program with the release of its new men’s The Solar Short. Any customer who purchases one will have their entire month’s carbon footprint offset and invested in renewable energy—specifically in the areas where Outdoor Voices products are made.

Other initiatives by the brand focus on eliminating plastic from its packaging, starting a take-back product program, and using only Bluesign-certified chemicals, which ensures harmful chemicals are kept out of the manufacturing process…..[Read More]


Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.



Hours of Operation: Monday to Friday 9:00am — 5:00pm