Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is largely a result of taking other people’s perspectives into account when addressing challenges.
Adam Grant, a management professor at the University of Pennsylvania’s Wharton School, referred to it as “perspective-taking” back in 2011, but contemporary marketers generally call it empathy. At its core, empathy is the ability to share the emotions of others — to feel what other people feel and to care about what they care about.
It sounds simple enough, but in today’s world, where human interactions often take place via some technological medium, empathy can be difficult to achieve. Yet for marketers to be successful, it’s absolutely essential…[Read More]
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