Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal.
But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. Yes, social media marketing can be rife with pitfalls—but it’s also packed with potential.
This became abundantly clear to me when I interviewed Florian Sussbauer, a social media systems guru and one of Germany’s top experts in building and scaling agencies. During our conversation, we talked about how social media can be used to significantly supercharge any company’s inbound marketing campaigns.
You just have to utilize it to your own advantage...[Read More]
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