Social selling truly is at the intersection of marketing and sales.
In any company, the marketing and sales departments are each essentially working toward the same goals:
Earn more qualified leads for the company.
Close more sales.
Grow the business.
Yet despite this, my team at The Marketing Zen Group and I too often see companies in which sales and marketing operate in separate silos, without the kind of integration that can truly propel a business forward.
This is especially true in the digital age. Today, we’re not only breaking down the walls between customer and company-thanks to the transparency that social media has introduced-but also breaking down walls between internal departments.
In a sense, every member of an organization can now be part of the marketing team, simply by using their online presence to support that of their employer. Any employee has the power to bring in a great lead through a retweet, or an Instagram post.
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