Marketing Strategies to Keep in Mind While Launching in a New Market Location

Launching in a new market place can be challenging, it is the most crucial time for any brand. Expanding your business effectively involves its own fair share of risks, so there has to be a disciplined process, of properly evaluating all the scenarios and growth opportunity. Most entrepreneurs while expanding to a new location face certain challenges such as; insufficient market research, lack of planning & strategy, building the right team, overlooking the need for market strategies, reluctant in taking risks and much more. 

In order to successfully launch your brand in the market, it is imperative to curate in-depth research, strategizing & planning and analysis of every risk and opportunity. Once the evaluation phase is complete, the implementation of the growth strategy comes into play. There are certain key points one should keep in mind when launching in a new location.

  • Specify the Target Market: In order to launch your product/brand, in any new market place, the brand should be able to categorize their target group into segments such as; age group, gender, socio-economic status, interests etc. Any brand that has complete knowledge of their audience will be able to successfully establish in a new location. Knowing your target group is the first thing you need to bring into consideration while expanding your brand’s visibility. The brand should have a clear understanding of the audience, they cater to and their needs. 
  • Decide Your Finances: In order to establish and maintain a successful brand, managing your finances well is one of the most important aspects you need to keep in mind. After you decide on the market space, every brand must chalk out a detailed budget strategy, as to where and how much they are willing to spend. An exhaustive plan to efficiently utilize the available resources will help you plan better in long-term and it can assist in avoiding wastage of resources….[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.



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