McDonald’s just launched its first new type of restaurant since the drive-thru — here’s what it’s like to eat there

As technology becomes more integrated into our lives, businesses are having to rapidly adapt to consumer demand for speed and efficiency.

McDonald’s is no exception.

The fast-food chain is reportedly opening a fleet of new restaurants that aim to feed customers faster by serving exclusively takeout. It’s been described as McDonald’s first new restaurant format since it introduced the drive-thru in the 1970s.

Inside the restaurant, orders are placed on touchscreens, and there are no tables, chairs, or decor. The menu is also stripped down to the chain’s staple items like Big Macs, McNuggets, and fries.

[Business Insider] ventured to the first McDonald’s of its kind, on Fleet Street in the heart of London. Here’s what the experience was like.

From the outside of the restaurant, you wouldn’t immediately guess this was a McDonald’s. Only the familiar golden M really gives it away. When I got a bit closer, it was clearly marked as a “to-go” version.

Inside, the first things in sight were the touchscreens along the wall. The interior was otherwise featureless — the walls were finished in dull gray, and the floor was plain. It reminded me a bit of walking into an oversized ATM vestibule…..[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.



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