The momentum that Niantic has been able to sustain with Pokémon GO, taking it from a monster megahit in summer 2016 to…well, it’s still a monster megahit in 2019, it turns out.
When you bring up Pokémon GO these days, the common refrain you’ll hear back is “people still play that?” And the answer is yes, yes they do. And quite a lot of them, in fact.
Pokémon GO just had its highest grossing month since 2016, according to SuperData. GO brought in $176 million in August, more than three years after its initial release. The unseats the usual chart-leader, and more heavily monetized title, Honour of Kings for the first time in a good long while.
While Niantic’s WB collaboration, Harry Potter: Wizards Unite has kind of fizzled and sputtered, GO is stronger than ever thanks to continued investment from Niantic adding more and more features, in addition to more and more Pokémon, to keep players engaged.
It’s hard to pinpoint exactly where this renaissance of Pokémon GO began, but if I had to guess, it was probably around the time that friends and trading entered the game, as it instantly became a lot more social and more like the handhelds….[Read More]
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