Sex and the Subway Ad

There is so much sex on the New York City subway now. Have you noticed? If you’re here, you must have. It’s inescapable.

Sometimes, train stations are just coated in phallic cactuses. They jut out in every direction, advertising a company called Hims that sells not plants, but pills to help treat hair loss and erectile dysfunction.

Within train cars, an ad for the linens company Brooklinen shows three pairs of feet tangled together under a sheet. Brooklinen originally wanted to tell riders that the sheets were meant for “threesomes” but was made to tweak it by the Metropolitan Transportation Authority. The advertisement now says that the sheet is for “throuples,” those in a committed relationship of three.

There are so many more. The Museum of Sex. Breast Augmentation. Lola prompts riders to talk about “condoms, lubricant and wipes,” under an image of two women happily discussing “the weirdest thing I’ve ever felt.” OkCupid uses a common acronym for being willing to have casual sex. Roman asks if you’re subject to (again!) erectile dysfunction

When did this start? Where is it going? Do we really need this much sex on the subway? And what do we tell the kids?…[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.



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