Sony Is Reportedly Trying To Sell Its PlayStation Vue Video Streaming Service

Last year The Motley Fool wondered if Sony’s PlayStation Vue was going to make it in the crowded market of video streaming services offering “skinny bundles” with fewer channels at lower subscription fees. Now The Information reports that Sony is looking at selling Vue.

PlayStation Vue looked like it was well positioned to succeed in what promised to be a burgeoning market when Sony launched the service in 2015. Its only real competition was Sling TV which debuted two months before Vue and Vue had the advantage of a large audience of PS3 and PS4 owners. Things haven’t worked out as expected for either the market or Sony.

Direct TV Now, Hulu Live and YouTube TV launched their own skinny bundles in 2016 and 2017. However, as programming costs have risen and the subscriber base hasn’t kept pace, the services have gotten fatter by adding more channels to their package in an effort to attract more subscribers. Subscription fees have also increased steadily which hasn’t helped.

PlayStation Vue has seen three price increases in four years raising the monthly cost for its lowest priced package from $39.99 to $49.99. Nevertheless, the service loses money “according to two people familiar with the situation”….[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.



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