The New Rules For Marketing Luxury Real Estate

Back in 2015, one analysis estimated that Americans are exposed to between 4,000 and 10,000 ads daily, making today’s consumers more overwhelmed than ever with media competing for their attention. This influx has meant that for those looking to market luxury real estate, strategic messaging and targeted media is critical.

For a recent report, “Media and The Message: Marketing Real Estate to the Affluent,” my firm partnered with market research firm YouGov to survey nearly 6,000 affluent consumers around the world to better understand their media consumption habits and preferences. We discovered similarities and differences in preferences, behavior and whether someone is in the market to buy or sell significant real estate. We also found subtleties based on generations. For anyone looking to effectively market luxury real estate, a better understanding of how to reach this elusive, high net worth audience is essential… [ read more ]