In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a CMO (at least initially, before the results come in). If you introduce yourself at a dinner party as an email marketer, you may very well be laughed at and called a spammer.
Email has toiled in the shadows for two decades, going from underutilized and misunderstood tank to precision-guided missile capable of delivering the right content to the right device at the right time. It’s driving revenue for serious brands, and I believe it is high time for all marketers to join the party and prepare accordingly for it.
Today’s modern email marketing is nothing like the email of days past, and it can be summarized by the emails you are getting from the brands you use, buy from and trust every day. It’s possible you’re not really noticing they are emails versus content you are receiving from a trusted brand…[Read More]
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