The Top 5 Creative Brand Ideas You Need to Know About Right Now

5. Volkswagen: ‘Movie Star Confidence,’ Adam&Eve/DDB
Volkswagen vehicles inspire confidence—and recklessness—in their drivers. A series of spots from Adam&Eve/DDB features overly optimistic protagonists wading waist deep into trouble, often as their confused compatriots desperately try to stop them getting them all killed.

4. Air Canada: ‘Travel Like a Canadian,’ FCB Canada
Air Canada tries to spread some politeness down south and picks “Grey’s Anatomy” and “Killing Eve” star Sandra Oh to do it. In an earnest travel PSA from FCB Canada, she explains Canadians customs and fare, like poutine, Caesar cocktails and profuse apologies.

3. CALM/Topshop: ‘Let What’s Outside In,’ Havas London
Topshop partnered with the mental health charity Campaign Against Living Miserably to add oversized self-care labels to men’s clothing in the U.K. They include instructions for dealing with overwhelming feelings and include the number to CALM’s telephone hotline. The campaign from Havas London also features a film where friends help keep a man from spinning out of control…[Read More]

Roger Chiocchi

A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.



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