ore than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIR and Exhibit Surveys Inc., respectively.
To address this disconnect, trade show marketing expert and author Marlys Arnold has launched Exhibit Marketers Academy, an online library of comprehensive trade show training classes. Designed specifically for exhibitors, these courses can be accessed anytime and anywhere from one’s tablet, smartphone or computer.
Featuring interactive self-study tools for exhibitors of all sizes and industries, this user-friendly, step-by-step curriculum is filled with proven principles and real-world examples. It also includes an easy-to-follow blueprint that exhibitors can implement immediately, according to Arnold.
“The unique environment of a trade show requires focused education to master, even for a long-time marketing or sales professional,” Arnold said. “Often, exhibit managers don’t realize they need help educating their staff, or even if they do, are not sure where to find quality education. The Exhibit Marketers Academy levels that playing field for exhibitors of all sizes and budgets.”
Academy courses include setting goals and researching trade shows, exhibit theme and design, creative promotions, and lead management and ROI, with more topics including time management and media relations to be released in the coming months, she added…[Read More]
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