The cost to advertise in the NFL hasn’t deflated yet. In a season where the price of a 30-second commercial in a majority of broadcast TV’s premiere shows is on a decline, football remains an anomaly.
NBC’s “Sunday Night Football” once again came in at No. 1 on Ad Age’s annual pricing survey of media agencies, while Fox’s “Thursday Night Football” holds at No. 2.
Advertisers paid $685,227 on average for a 30-second commercial in Sunday night’s weekly matchup, flat compared with last year. While the price for “Sunday Night Football” hasn’t meaningfully increased in the last two seasons, it also hasn’t seen the same erosion as broadcast’s entertainment programming.
And “Thursday Night Football” was one of the biggest price gainers of the season, with a 30-second spot costing $540,090 on average, up 24 percent from $434,078 last year…[Read More]
Roger Chiocchi
A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.
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