THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
Podcast Listening Growth Continues

Podcast Listening Growth Continues

Mobile app usage up 60% since January 2018, study finds.  Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future, according to...

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The Future of Advertising

The Future of Advertising

I thought it would be interesting to begin this blog series with a look at the future of advertising. (I like that because it’s impossible to be proven wrong!). But actually, I think it’s something worth pondering. Remember when? I began my advertising career in 1978...

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Five Hacks To Make The Most Of Your Social Media Strategy

Five Hacks To Make The Most Of Your Social Media Strategy

Five Hacks To Make The Most Of Your Social Media Strategy So, you’ve spent all this money on an advanced social listening tool to help your business make the most of its social media strategy. Now what? Here are five hacks that can take your social performance from...

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Growing Your Brand When The Market Is Not.

Growing Your Brand When The Market Is Not.

In our previous blog post, “Are You Demanding Enough from Your Agency?,” we listed 10 questions that marketers should be asking their agencies. The acid test was this: if your current agency waffles, cops-out or phrases their answer in the form of a thinly-veiled...

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The Changing Face of Video

The Changing Face of Video

Perhaps because it’s snuck up on us we don’t see it for what it really is. The change has been both subtle and dramatic. Although it may have felt like an evolution, in reality, it’s been a revolution.  Video – the way we view it, the way it’s made, where and how we...

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The New Brand Populism

The New Brand Populism

In 2010 I wrote a book called Baby Boomer Bust about the effects of the economic meltdown on the vaunted baby boomer generation. It was based on a survey we took in late 2009/2010 of several hundred boomers. What did we learn? They were not happy campers, not at all....

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Are You Demanding Enough from Your Agency?

Are You Demanding Enough from Your Agency?

Vince Lombardi used to say, “Fatigue makes cowards of us all.” Let me paraphrase and apply that thought to marketing communications: “Inertia makes commodities of all brands.” Yes, inertia. There can be a certain “lethargy” in marketing communications. Too many...

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Why Influencer Marketing Will Explode in 2017

Why Influencer Marketing Will Explode in 2017

A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months. But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention,...

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