THE NUTS AND BOLTS OF BRANDING

Our thoughts on advertising, branding, marketing, and technology
A Checklist of Tips to Draw People to Your Trade Show Booth

A Checklist of Tips to Draw People to Your Trade Show Booth

It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract passers-by to it. In the age of constant visual stimulation, social media and short attention spans, we as trade...

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7 To-Do’s for Your Trade-Show Checklist

7 To-Do’s for Your Trade-Show Checklist

Attending and exhibiting industry trade shows can be a great way to build your network and stay up to date on what's trending. As a fashion company founder, I attend shows like Accessories the Show, Atlanta Apparel and Dallas Gift to gain new wholesale clients. Before...

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Shopify Rolls Outs Email Marketing for Merchants

Shopify Rolls Outs Email Marketing for Merchants

Nine months after breaking up with Mailchimp, Shopify is moving on and saying hello to a new love: Shopify Email. The ecommerce platform giant, which just reached 1 million merchants, is rolling out Shopify Email, its own email service provider (ESP) to select...

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