by Vic | Aug 29, 2019 | case-studies, News
The Federal Trade Commission is investigating whether e-cigarette startup Juul Labs Inc. used influencers and other marketing to appeal to minors, according to people familiar with the matter, ratcheting up pressure on a company whose products are blamed for a rise in...
by Vic | Aug 28, 2019 | News
The clothing rental craze is coming for the struggling department store. Hudson’s Bay said on Wednesday that Lord & Taylor, the beleaguered department store chain founded in 1826, would be acquired by Le Tote, a seven-year-old clothing rental start-up. In an...
by Vic | Aug 27, 2019 | case-studies, News
In the 1980s, Johnson & Johnson needed a reliable supply of opium for a popular product, Tylenol with codeine. So the health care conglomerate, better known for baby shampoo and Band-Aids, bought a business that grew and processed opium poppies in faraway...
by Vic | Aug 25, 2019 | News, Technology
Facebook announced week that it would block the conservative news site The Epoch Times from advertising on its website. Too bad that it took a media report to get the social network to take action. NBC News reported that The Epoch Times of trying “to obfuscate its...
by Vic | Aug 24, 2019 | Branding, case-studies, Digital Marketing
A major first step for any brand seeking success in a particular market is to know that market. Between a U.S.-China trade war and anti-government protests in Hong Kong stoking tensions between Beijing and the city, companies seeking to attract shoppers in the...
