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Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

by Vic | Dec 10, 2019 | Branding, Social Media, Strategies, Technology

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising  Facebook wants its advertisers to lean into the augmented reality craze. Following the roll out of a suite of interactive ads this past September, the social giant announced today the integration of its...
Procter & Gamble is Ad Age Marketer of the Year

Procter & Gamble is Ad Age Marketer of the Year

by Vic | Dec 9, 2019 | Branding, Digital Marketing, Strategies, Technology

  Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...
Release the Influencers! Quibi’s Plan for Streaming Success

Release the Influencers! Quibi’s Plan for Streaming Success

by Vic | Dec 8, 2019 | News, Social Media, Strategies, Technology

Release the Influencers! Quibi’s Plan for Streaming Success Jeffrey Katzenberg and Meg Whitman, the founders of Quibi, a short-form video app scheduled for an April 6 debut, are trying to create a platform for the smartphone age. To entice subscribers, they have...
How Elf Cosmetics Created the Most Influential Campaign on TikTok

How Elf Cosmetics Created the Most Influential Campaign on TikTok

by Vic | Dec 5, 2019 | Branding, Digital Marketing, Social Media, Technology

How Elf Cosmetics Created the Most Influential Campaign on TikTok When Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the...
Podcasts and Travel Apps? Facebook Is Working on Those

Podcasts and Travel Apps? Facebook Is Working on Those

by Vic | Dec 4, 2019 | Branding, Social Media, Technology, Trends

Podcasts and Travel Apps? Facebook Is Working on Those Facebook is exploring the creation of new products such as apps and programs for podcasts, travel, workplace services and newsletter tools, according to three people with the knowledge of the company’s plans, as...
Butterballs’s Turkey Help Hotline is Bracing for Thousands of Calls Tomorrow

Butterballs’s Turkey Help Hotline is Bracing for Thousands of Calls Tomorrow

by Vic | Nov 27, 2019 | Branding, Digital Marketing, Strategies, Technology

Talking turkey As you read this, the experts at the Butterball Turkey Talk Line are getting ready to field more than 10,000 Thanksgiving Day phone calls from people trying to avert disaster in the kitchen. Last year, to be precise, they handled 11,265 calls, 3,758...
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