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3 Ways Influencer Marketing Will Further Mature in 2020

3 Ways Influencer Marketing Will Further Mature in 2020

by Vic | Dec 20, 2019 | Branding, Social Media, Strategies, Trends

3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...
Government might try to block Facebook integration of Instagram, WhatsApp

Government might try to block Facebook integration of Instagram, WhatsApp

by Vic | Dec 13, 2019 | News, Strategies

Regulators are considering a plan to stop Facebook from further integrating Instagram and WhatsApp, a sign that Washington is ready to take drastic steps to police big tech companies, according to antitrust experts. Any regulatory action is still far off, and would...
Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

by Vic | Dec 12, 2019 | Branding, News, Strategies

Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café  Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi...
Rather Than Show Diversity in Images, Brands Should Tell Stories That Normalize it

Rather Than Show Diversity in Images, Brands Should Tell Stories That Normalize it

by Vic | Dec 11, 2019 | News, Strategies

As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and inclusion. While diversity and inclusion rightfully reign as top concerns in both...
Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

by Vic | Dec 10, 2019 | Branding, Social Media, Strategies, Technology

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising  Facebook wants its advertisers to lean into the augmented reality craze. Following the roll out of a suite of interactive ads this past September, the social giant announced today the integration of its...
Procter & Gamble is Ad Age Marketer of the Year

Procter & Gamble is Ad Age Marketer of the Year

by Vic | Dec 9, 2019 | Branding, Digital Marketing, Strategies, Technology

  Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...
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