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Making a Big Marketing Decision? Before You Follow Your Gut, Do This.

Making a Big Marketing Decision? Before You Follow Your Gut, Do This.

by Vic | Sep 5, 2019 | Branding, Strategies

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to...
The Power Of Influence: How Brand Authority And Influencer Marketing Captivate Consumers

The Power Of Influence: How Brand Authority And Influencer Marketing Captivate Consumers

by Vic | Sep 4, 2019 | Branding, Digital Marketing, Strategies

The Power Of Influence: How Brand Authority And Influencer Marketing Captivate ConsumersAt one point or another, we’ve all been influenced by someone in our lives — perhaps a politician, English professor, close friend, relative, stranger or celebrity. Influence...
Don’t Let Digital Marketing Mistakes Derail Your Business

Don’t Let Digital Marketing Mistakes Derail Your Business

by Vic | Sep 3, 2019 | Branding, Digital Marketing, Strategies

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or...
How to Balance Marketing Automation and Personalization

How to Balance Marketing Automation and Personalization

by Vic | Aug 31, 2019 | Branding, Digital Marketing, Strategies

Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing...
Three Likely Reasons Why Your Last Marketing Campaign Bit The Dust

Three Likely Reasons Why Your Last Marketing Campaign Bit The Dust

by Vic | Aug 16, 2019 | Branding, Strategies

In the marketing industry, there is a tried-and-true formula: An effective marketing campaign is all about delivering the right message to the right people at the right time. That seems simple enough. But should any part of this formula slip out of balance, an entire...
“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

by Vic | Aug 12, 2019 | case-studies, Digital Marketing, Strategies

In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received...
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