by Vic | Aug 17, 2019 | Digital Marketing, News
At its apex, Tumblr had more users than both Instagram, now estimated to be worth close to $200 billion to parent Facebook , and Pinterest , which has a market cap of nearly $18 billion. In 2013, Tumblr sold to Yahoo for $1.1 billion. On Monday, the parent company of...
by Vic | Aug 16, 2019 | Branding, Strategies
In the marketing industry, there is a tried-and-true formula: An effective marketing campaign is all about delivering the right message to the right people at the right time. That seems simple enough. But should any part of this formula slip out of balance, an entire...
by Vic | Aug 15, 2019 | News, Technology
Chris Knight and Celso Dulay wanted to run an ad on YouTube marketing a special Christmas episode of their LGBTQ-focused YouTube show in December 2017. But after more than six days and several phone calls to YouTube’s advertising team, Knight and Dulay’s ad was denied...
by Vic | Aug 14, 2019 | case-studies, News, Travel
High-end hotels in some of the world’s most tourist-jammed destinations are selling something increasingly elusive: privacy. In Venice, Santorini, London and elsewhere, luxury hotels and tour operators are launching new efforts to help guests avoid the throngs of...
by Vic | Aug 13, 2019 | case-studies, Digital Marketing, Technology
Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the self-appointed digital intelligentsia, a number of articles have popped up that seem to call ads personalization into...
